St. Louis Fashion Pageant Official Program: August 1924

About this book

This high-resolution digital collection features the complete official program for the St. Louis Fashion Pageant, held from August 7 to August 20, 1924. Functioning as both a theatrical playbill and a comprehensive wholesale fashion catalog, this rare archive offers a highly detailed look into the booming 1920s garment and footwear industries.

Highlights from this collection include:

Theatrical Extravaganza: The program details the elaborate stage production held at the Municipal Theatre in Forest Park, featuring scheduled scenes like "Woman Unadorned," "The Festival of Cherry Blossoms," and "A Spanish Mantilla".

1920s Apparel & Accessories: The catalog is packed with illustrated advertisements for autumn coats, suits, flapper dresses, millinery, and knitwear.

Footwear & Menswear: The issue features extensive promotions for St. Louis shoe manufacturers like Brown Shoe Company and McElroy-Sloan, alongside men's clothing advertisements from Curlee Clothing Company and Snugset Clothes.

Runway Details: The guide includes exact promenade schedules listing the specific manufacturers of the dresses, hats, and shoes worn by the mannequins during the runway review.

This download includes a comprehensive PDF and a ZIP folder containing 105 individual image files (1600x2201 at 96 DPI), making it an ideal resource for digital artists, vintage fashion researchers, and ephemera collectors.